Welcome to Kangaroo Island Tourism Alliance 

Kangaroo Island Tourism Alliance (KITA) is the peak industry association representing Kangaroo Island’s tourism operators, and its food, wine, and beverage producers.

As a not-for profit, membership-based, marketing and destination development organisation, we promote Kangaroo Island for both leisure, and business and as the source of premium product and produce, both domestically and internationally. 

We focus on targeted destination marketing; we help facilitate the access and dispersal of visitors to our region and provide member services such as advocating for local tourism issues, providing business networking and educational workshops to increase industry capacity and capability. We support and partner with our membership to collectively strengthen and grow our regional economy.

Our key objectives and purposes

Kangaroo Island Tourism Alliance has the following key objectives:

  • Targeted destination marketing
    • To promote Kangaroo Island nationally and internationally as a must visit destination, a place of unspoiled nature, authentic products and exceptional tourism experiences. 
  • Industry development 
    • To support the development of our industry’s capacity and capabilities by providing access to information, training, and industry development opportunities.
  • Advocacy 
    • To represent, support and advocate on behalf of our association members, presenting a strong collective voice to key stakeholders, government departments, influencers, trade, and media.
  • Events 
    • To support and promote leisure and business events, foster new events with the aim to create year-round growth in visitation, provide vibrancy and reshape the reputation and appeal of the Island.
  • Governance and financial sustainability
    • Solidifying KITA’s work and building the internal team is of paramount importance for KITA to better deliver desired outcomes to all members.

Why get involved?

KITA empowers its members with high impact marketing, advocacy, industry development and events support. All businesses are invited to become a members of KITA. 

KITA markets its members through its destination marketing functions. Choosing to become a member of KITA means that your business is included in all of our marketing activities.The more businesses featured, the greater the ability to showcase Kangaroo Island.

How do I join?

You can view all membership levels and register here